Derrick Mason signs on as Swiftwick partner
Posted: Friday, October 23, 2009 4:13 pm
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Brentwood-based Elite Brands continues growth   Brentwood Home Page exclusive NFL Pro Bowl wide receiver Derrick Mason Friday afternoon was announced as a new investor and partner with Elicit Brands, LLC. The company owns the Swiftwick brand of high-quality, moisture-wicking compression socks worn by athletes in almost every sport. The former Brentwood resident and Tennessee Titan who now plays wide receiver for the Baltimore Ravens is widely recognized for his ability to see and take advantage of an opening on the field. He said he expects to bring that same vision to one of Brentwood’s most unique businesses. In less than two years, the company has established almost 200 retail outlets and grown fans in almost every sport. “When a superstar like Derrick Mason becomes your partner it’s something you celebrate, not because of what he does, but because of who he is,” Elite’s CEO Mark Cleveland said. “He’s a professional, a great personality and a one-man proving ground for awesome socks.”  For Mason, the decision to invest was simple he said. “Just wear a pair of Swiftwick socks and you instantly recognize something special. It seemed like an outrageous claim at first, their promise that this would be the best sock you’ve ever worn, but then I put them on. They’re simply addictive.”  Made in Tennessee, Swiftwick socks create a tight envelope around the wearer’s feet and ankles. They are designed to extend the limits of athletic endurance by improving blood circulation in lower extremities and keeping feet dry for maximum comfort  “This organization is focused on doing something special, so you see that kind of energy in their products. It’s all about results and I want to be a part of that,” Mason said. Headquartered in Brentwood, Elicit Brands, LLC creates and owns technical apparel in targeted specialty markets, from antimicrobial socks in medical and military applications as well as the specialty athletic socks and performance apparel. Under the Swiftwick brand, the company designs and manufactures performance wear in the state of Tennessee. Specializing in moisture wicking, compression socks and arm warmers, the company makes a performance line and also custom products with team logos and colors, selected by coaches and endurance athletes involved in cycling, running, hockey, golf, lacrosse, wrestling, volleyball, basketball, football and other popular sports. For more information visit www.swiftwick.com

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