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Luxury car dealerships eye Brentwood

A rendering of the proposed Audi of Nashville dealership

Porche, Audi of Nashville submit plans for Mallory Park
Brentwood Home Page
Two, possibly three, new luxury car dealerships may be on their way to Brentwood. Sonic Automotive, the third-largest auto dealer in the nation, has submitted plans with City of Brentwood for Porsche of Nashville and Audi of Nashville in the Mallory Park business park just west of I-65 and north of Moores Lane.

According to Raymond Valentine, Sonic Automotive’s vice president of manufacturer relations, a Mini dealership could also be in the future for the site.

Submitted on Feb. 6, the dealerships would be on Lots 7 and 14 on Mallory Lane. The total site area is 8.63 acres. The Porsche dealership would be 2.22 acres, while the Audi one would be built out on 2.87 acres.

Designs for the dealerships were produced by firms in New York and Texas and follow the modern style of other Sonic properties. At least one trademark material, a perforated corrugated metal, does not meet with current Brentwood standards, City Planning Director Jeff Dobson said.

City staff is currently reviewing the plans, which are expected to be brought before the city planning commission at its March 5 meeting.

Charlotte, N.C.-based Sonic Automotive owns Jaguar-Porsche-Audi Nashville at 2350 Franklin Road in Berry Hill. This would be a relocation of that dealership, Valentine said. Sonic also owns Mercedes-Benz of Nashville on Bakers Bridge Road in Cool Springs and Mini and BMW of Nashville on Armory Oaks Drive near 100 Oaks Mall.

City Manager Mike Walker said that while it’s too early in the process to talk specifics about the dealerships, he noted he believed it would have a positive impact, especially for Mallory Park. He stressed that the lots under consideration are in the first phase of the commercial-industrial park, not Mallory Park II, also known as the “Flagpole Property,” which was rezoned from residential in early 2011.

"The actual dealerships, the brands, are clearly high end which would have a positive impact on business taxes," Walker said.

Valentine shared that Sonic has been looking for a new site for the Porche and Audi dealerships for over a year and got serious about in the past six months. “We settled on Brentwood and Mallory Park in October,” he said.

Brentwood’s demographics won the two manufacturers over. “Brentwood is a desired location for Audi and Porsche,” Valentine said. Its close proximity and easy access from Metro Nashville also were important factors.

Both brands have iconic styles and building standards for their dealerships, but Valentine said he recognizes Brentwood has certain building standards as well.

“We will have our construction team at the (planning commission) meeting,” he said, and noted he felt sure the two parties will end up being “mutually satisfied.”

Cindi Parmenter, president of the Brentwood Cool Springs Chamber of Commerce, said it's very encouraging news and "just another indication that we're on everyone's radar screen. We are an affluent area with a high standard and quality of life."

The latest entry into the luxury car market in the Brentwood-Franklin Cool Springs area came late last year when Maserati of Nashville opened in the Cool Springs Auto Mall.

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